3 Reasons Why Feedback Is Important

Feedback defines the helpful information that comes from an individual client (or a group) who received the service from the other individual (or group). The information that comes from a “client” is significant and is often used for improving the service, future actions or product that is offered by a service. Feedback comes when a certain environment reacts to action, giving its opinion about the action.


Let’s say that you own a hardware store; when you sell your product to a customer, the customer will give you feedback based on the quality of your product and your service overall- whether the product is good, bad or it needs some improvement. This kind of meaningful communication stands under the name of feedback which you use to improve your products as the service provider.

Feedback can motivate

Feedback, in 99%, motivate an employee or an employer to perform the actions much better. When you ask your employees about the work they do or about their opinions on a particular subject, they will feel more valued since you care about them. Now, they know that their opinion is important to you, which will result in better engagement from your employee.

In this way, you have a valuable communication with your employees, but you can help your business to improve its business actions and achieve goals faster.

Feedback improves the overall performance

Criticism and feedback should not be mixed. The negative criticism is rather constructive criticism that you use to calculate better actions for the future engagements, increasing your overall performance at the end.


The negative feedback can have a much higher importance than any positive insincere comment or feedback since you learn and grow after you revise it carefully and understand the reason behind that negativity.

Enhances continual learning

While feedback improves the overall performance, it is also a tool for continual learning at the same time. Therefore, it is worth investing your time into learning how others see you and your business’ actions. Let’s take an example: you sell hand-made hunting knives. Each customer that buys your items sees the items differently. Some of the buyers will have no complaint or suggestion, while a dissatisfied customer will give you negative feedback, saying that the knife’s handle could be a bit bigger. This information is of utmost importance since you see your mistake and a room for improvement, to attract more customers.

The feedback gives benefits both to the customer and the seller.